Last updated: 30 April 2026
These terms govern your use of cleverinit.com and the Clever Initiative platform — whether you visit the site, request a demo, license the source code, run the managed platform, or resell it under your own brand. By using the service you agree to them; if you sign a separate Master Services Agreement, that document takes precedence over anything written below.
We have written these terms to be readable. If anything is unclear, write to info@cleverinit.com and we will explain it in even plainer language.
Clever Initiative is offered through three distinct engagement models. Your order form names the model you have chosen and any optional add-ons.
We provide a fully hosted, fully managed Clever Initiative tenant. We operate the infrastructure, ship updates, monitor uptime, and apply security patches. You focus on your customers.
We deliver the full platform source code and grant you a non-exclusive, perpetual licence to run it on your own infrastructure for your own internal business. Optional ongoing maintenance and update releases are available as a separate package.
We grant you the right to brand the platform as your own product and offer it to your clients under your domain, logo, and identity. Your white-label addendum sets out the revenue share or volume tier that applies to your engagement.
Customer Data is and remains your property. We do not sell it, mine it for advertising, or use it for purposes outside the contract. Where we host the platform on your behalf, we act as a data processor under Article 28 of the GDPR; the Data Processing Addendum forms part of these terms when a managed engagement is in place.
Each customer's data lives in its own dedicated database. There are no shared tables or row-level filters between customers. We backup, restore, and recover data on a per-tenant basis — your business is never coupled to another customer's recovery.
On termination you can export your data through documented endpoints in standard formats. After the export window closes we destroy the data and certify destruction on request — except where retention is required by Dutch law or to defend a live claim.
The module marketplace is the strategic centre of the platform. Two events sit at the heart of how it operates, and they are not the same:
Module developers (us, you, or a third party with our review) build a module, run the marketplace publish pipeline, and produce a signed .tar.gz artifact. The artifact is dropped into the host's module storage; the host verifies its RSA-4096 signature, extracts it, loads its assemblies into a private AssemblyLoadContext, and registers its manifest. The module then becomes available for customers to install. Publishing does not by itself enable any customer to use the module.
A customer admin clicks Install on the marketplace page. The platform writes a TenantModule row, runs the module's migrations against the customer's dedicated database, registers its permissions, and the feature becomes live for the customer's end users on their next request. Installation does not load any new code — that already happened at publish time.
When a customer uninstalls a module, the navigation entries and permissions for that module are removed from the active interface immediately. The data the module created — CRM contacts, payment records, chat history — is preserved. Reinstalling restores access to that state.
For managed platform customers, the headline targets below describe how we operate. Enterprise SLAs with credit obligations are agreed separately on the order form.
We retain all intellectual property rights in the platform, the module marketplace, our first-party modules, our brand assets, and our documentation. Nothing in these terms transfers ownership of any of that to you.
When you license the source code, we grant you a perpetual, non-exclusive, non-transferable licence to use, modify, and run the platform for your own internal business and (under the white-label option) for your direct customers. You will not redistribute the source code as a competing product.
When you build modules on the platform, you keep ownership of the code your team writes. If you publish a module to our marketplace for distribution to other customers, the marketplace addendum sets out the listing, review, and revenue-share terms that apply.
We warrant that the platform will materially conform to the documentation and that we will perform our services in a professional and workmanlike manner consistent with reputable Dutch B2B software vendors.
Beyond that warranty and the rights you have under Dutch consumer-protection law where it applies, the platform is provided "as is". We disclaim every implied warranty — including merchantability, fitness for a particular purpose, and non-infringement — to the maximum extent permitted by law.
Neither party is liable to the other for indirect, consequential, special, exemplary, or punitive damages, or for lost profits, lost revenue, lost data, or lost goodwill, even if advised of the possibility.
Each party's total cumulative liability arising out of or related to the agreement is capped at the fees the customer paid us in the 12 months preceding the event giving rise to the claim. Nothing in these terms limits liability that cannot be limited under Dutch law (including liability for fraud, wilful misconduct, gross negligence, or for death or personal injury).
We may update these terms when the platform changes meaningfully, the law changes, or our processes mature. Material changes are announced to active customers by email at least 30 days in advance, with a clear summary of what changed. If the changes are unacceptable to you, you may terminate the affected service before they take effect; continued use after the effective date constitutes acceptance.
These terms are governed by Dutch law. The courts of The Hague have exclusive jurisdiction over any dispute that the parties cannot resolve in good-faith negotiation. The United Nations Convention on Contracts for the International Sale of Goods does not apply to this agreement. The English-language version of these terms is the binding original; any translation we publish is provided for convenience only, and in case of any discrepancy or ambiguity the English text prevails.
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